Called Knewin Reputation, the solution will measure nine strategic pillars, such as institutional, leadership, among others
Knewin announced an investment of R$2 million in the launch of Knewin Reputation, a solution that helps manage the reputation of companies and brands. Using data intelligence and artificial intelligence, the tool was developed so that companies and brands know the feelings of all their stakeholders to promote actions that engage their audiences in a way.
To gather insights that can generate structured insights, Knewin Reputation says it will measure nine strategic pillars: institutional, leadership, financial performance, work environment, citizenship, governance, products and services, innovation and trends.
Each pillar is associated with one or more stakeholders such as, for example, employees, customers and investors, in addition to being associated with important brand roles such as the HR, customer experience and financial departments.
Stakeholders’ feelings will be monitored in real time and captured from different sources, such as bank reports, market analyses, social media, press, public bodies, Glassdoor, Reclame Aqui, etc., comprising approximately 10 terabytes of data per day.
“The tool will provide detailed score and reputation indicators, reputation benchmarking with the segment, temporal monitoring, historical data, capture of feelings from multiple sources, presentation of content that most impacted reputation, generation of reports”, said Lucas Nazrio , CEO and founder of Knewin.
