Cacildis also celebrates the tradition of samba and the influence of Mussum at the Mondial de la Bire 2023 festival, at Piee Mau, in Rio de Janeiro.
To celebrate ten years of Cacildis beer, Grupo Petrpolis returned to the brand’s origins and created a new samba, composed by Nenm Chama, Dinho Luz, Nlio Jr and recorded by singer Mumuzinho exclusively for the occasion. The song Um Brinde Vida, which celebrates friendship, love, happiness and peace, is now available on Spotify.
Check out a preview of the song below:
Good humor and samba, which have always been trademarks of Cacildis and Mussum itself, guide the actions in celebration of the first decade of beer, says Ariane Oliveira, Cacildis Brand Content Manager at the Petrpolis Group.
In addition to music, Cacildis created a series of special cans that transform them into typical samba musical instruments, such as the Reco-Reco, Tantan, Tamborim, Chocalho and Afox.
Beer has always been and is present in every samba circle, so only Cacildis, which has the samba singer Mussum on its label, could create a samba through its beers, says Gabriel Carletti, Creative Director at VMLY&R.
The action Cacildis 10 Anos que Deram Samba pays homage to the rhythm that is part of the history of Cacildis beer and, of course, of Mussum himself, a great inspiration for the brand, who was leader of the Originais do Samba group, as well as harmony director at Estaão Primeira of Mangueira. The celebrations will feature the participation of actors Ailton Graa and Yuri Maral, who play Mussum at different stages of life in Silvio Guindane’s award-winning film. Singers Mumuzinho, Thais Macedo and Loh, actor and comedian Julio de S, as well as Mussum’s son and creator of Cacildis, Sandro Gomes, will play sambas using instruments created with Cacildis cans.
For anyone who thinks that the celebrations stopped there, you are wrong. The celebration of 10 years of Cacildis began at the Mondial de la Bire 2023 festival, held this month at Pier Mau, in Rio de Janeiro, where Cervejaria Petrpolis was present in the Cacildolndia – A Praça do Mussum space. The activity measuring around 1,700 m reproduced a square on the edge of Guanabara Bay, providing an environment with a stage where names such as Renato da Rocinha, Mumuzinho, Thas Macedo and Bom Gosto performed, in addition to the Baile Black Bom, which shook the place and made everyone damn.
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