A CazTV broadcast more than 600 hours of the Pan American Games, almost 400 of which were live events on YouTube by you Twitch. Furthermore, the channel guaranteed the production of competition content on other digital platforms, such as Instagram, X e TikTok. Resulting in a reach of 65 million people and more than 240 million video views on digital platforms.
Athletes present on social media reaped rewards beyond the medals. The mutires promoted by the squad do Casimir, they multiplied the number of followers and the engagement of some of them. Athlete Lucas Verthein, gold medalist in rowing for Brazil, was one of the recipients of this repercussion, and days after winning, he was at the CazTV stadiums to show off the medal and meet the team that told his story to the country.
When they did the collective effort, I saw the number of followers and engagement increasing and that was very important for me. The athlete seeks support, sponsorship, as well as investing in himself and a small action like this can generate a huge reaction. This is essential for the athlete to pursue his dreams, said Verthein, who has already closed a lawsuit with Consul.
The language chosen by CazTV to tell the stories of the Pan American Games in Santiago was also one of the most important points in attracting more Brazilians interested in the competition.
Many CazTV fans had their first contact with the Games in this edition, and discovered Brazilian idols willing and dedicated to fighting until the end for a medal for our country. It was beautiful to see so many people engaging, having fun and getting excited throughout the days, said Fabio Medeiros, head of Content at LiveMode, Casimiro’s partner company at CazTV.
Despite the success, Fabio highlights some lessons learned that were also highlighted by the streamer Casimiro throughout the competition.
We adjusted our decisions as the public reacted. Our commitment is to do the best for our audience and that includes changing quickly if something isn’t quite right. This flexibility is super important in digital environments, with such immediate behavior. We are proud of what we did at the Pan and are prepared for the Paris Olympic Games. We intend to further improve this link with sport and Brazilian Olympic athletes, added the head of Content.
In a video with the participation of several Brazilian athletes, Casimiro announced that CazTV will be one of the official broadcasters of the Paris 2024 Olympic Games. streamerproduced by LiveModewill broadcast 500 hours live from next year’s event.
After breaking successive audience records with the broadcast of the World Cup in Qatar, and having impressive numbers with the Women’s World CupCazTV makes history again with the rights to one of the biggest sporting events in the world.
In addition to the channel’s current cast, which includes Casimiro, Luisinho, Fernanda Gentil, among other highlights, the channel also has a team of former athletes and influencers who will build the path to Paris. Serginho, Las Souza, Peter Scooby and PA are some of the names that gained prominence at the Pan American Games and are confirmed for this project.
The transmission agreement was negotiated and closed directly with the International Olympic Committee (IOC). Coverage will be provided from both Brazil and Paris. It is worth remembering that, since February, the official partner channel of Brazilian Olympic Committee (COB).
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