The consultancy will work alongside international brands that want to reach the Brazilian public
CHICOOH+ announced an alliance with Quiroga to plan OOH and DOOH media campaigns in Brazil and Latin America.
The union intends to facilitate the presence of Quiroga’s clients in OOH, through the work of CHICOOH+ and the first campaign resulting from the partnership was carried out in the Argentine tourist city, Mendoza.
The communication was designed based on an inviting layout, which highlights the landscapes and local cuisine, in order to awaken the public’s desire to get to know the place. CHICOOH+ coordinated the digital media advertising of Guarulhos and Galeo Airports.
The client sought to expose the campaign in locations with a high flow of qualified audiences. For this reason, we chose airports with a large passenger movement, where people are more likely to receive information about new destinations, explained Chico Preto, CEO of the consultancy.
With the expansion to Latin America, CHICOOH+ will work alongside international brands that want to reach the Brazilian public through foreign media, helping them find the best locations to publicize their projects.
For us and our clients, it is very important to reach the Brazilian public. The CHICOOH+ team is specialized in foreign media in Brazil. In this way, we were able to position ourselves in the country with the certainty that our campaigns are being broadcast in the ideal locations, achieving our objective and that of our clients, added Ezequiel Nigro, Trade Director at Agncia Quiroga.
