Euromonitor shows that Brazil is the fourth largest beauty market in the world; country occupies the same position in the generation of plastic waste
The beauty and cosmetics market is one of the most dynamic and profitable in the world, with Brazil standing out as the fourth largest global market, according to Euromonitor. However, along with its growth, there are also significant environmental challenges, considering that Brazil is also the fourth country that generates the most plastic waste, as reported by the World Wide Fund for Nature (WWF).
As shown in other editions of the Recycling Series, the world is experiencing an environmental crisis. In Brazil, more than 80 million tons of garbage are produced annually, but less than 3% is recycled correctly, according to information from the National Union of Urban Cleaning Companies (Selurb) and the Brazilian Association of Public Cleaning and Special Waste Companies. (Abrelpe).
The LCA Centre, a Dutch group that studies the environmental impact of packaging, shows that around 70% of carbon emissions attributable to the beauty sector could be eliminated if people used refillable containers. Another piece of information that highlights the importance and strength of actions that minimize waste.
With this mission in mind, some cosmetic brands are entering the race to lead this movement, such as Boticário, Vizzela, Avon, Natura, Simple Organic, Sallve and LOccitane, which shared with propmark actions that favor recycling and education of its consumers.
Boticrio has actively contributed to encouraging recycling since 2006, when it founded Boti Recicla. Currently, the initiative has more than 4 thousand points across the country, distributed in more than 1,750 cities, in addition to the large direct sales network with resellers who also receive from their customers empty packaging of products from any brand in the CFT segment (acronym in English for Cosmetics, Fragrances and Personal Hygiene).
With Boti Recicla, we are present in more than 1,500 Brazilian municipalities. Many of them do not have any public selective collection system, which makes the Boti Recicla initiative even more relevant. This is a permanent reverse logistics and recycling campaign by Grupo Boticário, in this way, collectors are present throughout the year in participating stores and consumers are encouraged to dispose of packaging sustainably, informs Boticário.
Currently, Boticrio has around 205 refillable products in the main categories. In addition to reducing waste generated, the adoption of refills reduces the demand for natural resources. It is important for us to understand that sustainability needs collective protagonism: revisiting consumption habits, reuse and recycling need to be part of our routine.
Vizzela declares that, a few months ago, it began purchasing carbon credits from Moss Earth, with the aim of neutralizing the impact of its administrative activities on the environment. To encourage consumers to recycle, Vizzela has the Eu Reciclo Seal, a recycling incentive program that covers all of the company’s packaging, considering that they are all recyclable.
This year, we aim to launch a skin care collection with a high level of naturalness, using raw materials with a lower environmental impact, said Aline Waiser, partner and marketing director at Vizzela Cosméticos.
Angela Pinhati, director of sustainability at Natura &Co Latin America, says that respect for the environment has been present in Natura’s history since its founding. Therefore, the topic is also extremely relevant for the other brands of Natura &Co, Avon and The Body Shop. We maintain a public commitment called Vision 2030, which foresees a set of goals and actions to be fulfilled throughout the decade that cover tackling climate crises and protecting biodiversity.
The director adds that Natura went from using 16% to 20% of post-consumer recycled plastic in its packaging and the objective is to reach 50% by 2030. Avon accounts for 1.7% of its packaging using this material and the company continues to invest in research to accelerate this journey.
Read the full article in the November 6, 2023 edition
