The new policy will come into effect next year and will require companies to flag images and sounds created or altered digitally
Meta announced a new policy to help people understand when an ad about social issues, elections or political ads on its platforms has been digitally created or altered, including through the use of artificial intelligence.
With the manual, which will come into force next year and be applied globally, advertisers will have to disclose whenever an ad has a realistic image or video, or audio with realistic sound, but which has been digitally created or altered.
According to the company, advertisers running these ads will not need to disclose when digitally created or altered content is not relevant or substantial to the statement or issue raised in the ad, including adjustments to the size or cropping of an image, color correction or sharpness of the photo. .
The Goal will include information about these ads when an advertiser discloses during the advertising process that the content was created or altered digitally and this information will also appear in the Ad Library.
With the rules of the new manual, the platform also announced that it will not accept advertisements that do not follow the new guidelines and that failure to comply with the rule may even lead to sanctions against the advertiser.