The activation took place this Thursday (9), during the match against Grmio, and was signed by Publicis Leon and 100 Sports
Vick took to the field with Botafogo for the game against Grmio, which took place this Thursday (9), to promote the action “Take a deep breath and play”.
The brand’s idea was to draw the public’s attention to the importance of breathing well at any time in life, including when practicing sports. The activation was signed by Publicis Leon and 100 Sports.
“We know that the Vick family is well remembered for relieving respiratory symptoms during colds and flu and for helping people breathe better. During this Botafogo game, we want to highlight the importance of breathing well and reaffirm the importance of relieving nasal congestion before of any sporting practice, understanding that breathing is a key element in sports”, said Sergio Guerra Filho, Brand Director at P&G Health.
The players from the Rio team entered the field with the brand printed on the chest, at the level of the sternum, of the shirt. In addition, Vick was also present in the black and white dressing room and included branded content on Grupo Globo platforms, as a brand spot on sportv during the pre-game programming.
“We are very happy to carry out such an important action like this, together with Vick, an extremely renowned brand and reference in its segment. Another action by SAF, which reinforces to the market how we can work the club as a media platform for large companies, making our strategic planning for brand repositioning worthwhile”, added Rafael Ganem, the commercial director of SAF Botafogo.
