The brand’s activation offered guests a tour of well-known hair growth rituals
Seda announced the launch of the Prebiticos + Biotina line at an event that offered an immersive experience for guests.
Held in So Paulo, the brand alluded to homemade rituals aimed at hair growth at the event, which was attended by journalists and influencers, such as former BBB member Joo Pedrosa and the brand’s ambassadors, Patricia Ramos and Ana Castela.
To present the new products, Seda created interactive spaces and installations with tarot readings, astrologers and mystical and scientific immersions that explore the skincare active ingredients present in the line in a playful way.
In addition to the event, the launch campaign will also involve the massive presence of the Seda squad on social media and commercials on open TV channels and merchandising.
“We know that Brazilian women value good hair length and maintain a true hair care routine. Therefore, we are meeting the main needs of our consumers by presenting a complete, innovative and democratic line, which restores strength and enhances growth from the roots to the ends”, said Nathalie Honda, Marketing Director for the hair category.
