Consolidated as the main Digital Marketing, Innovation and Sales event in Latin America, the RD Summit 2023 continues to surprise and inspire in this year’s edition, held for the first time in the city of So Paulo (SP). On the second day, the event exceeded public expectations with the presence of 19 thousand people, enhancing the collaborative atmosphere that characterizes this annual meeting.
Among the highlights of the audience was Marylou Tyler, CEO of Strategic Pipeline and Revenue Growth Advisor, who explored the transformations in the post-pandemic market. With 35 years of experience, she presented six essential questions for companies in this context, covering topics such as serving people, understanding leads and analyze processes to drive sales conversations.
Accompanied by a plenary session with approximately 9 thousand people, Joo Brancoex-CMO do McDonaldsbrought a unique approach to new marketing, based on his book Demarket yourself. He highlighted the importance of constancy, consistency and coherence in brand identity, encouraging professionals to adopt strategies that show they care, transforming brands into friends, not just products.
Natalia Beauty, one of the most influential entrepreneurs in the beauty market, shared her experience on how to build a community of Brandlovers. His talk highlighted the importance of establishing emotional connections with consumers, providing unique experiences and maintaining a constant dialogue. Strategies such as loyalty programs, interactive campaigns and exclusive events were emphasized as fundamental to cultivating a legion of fans for the brand.
One of the featured talks on the second day of the RD Summit 2023 was that of Beatriz Guarezi, brand strategist and content curator. The entrepreneur delved deeply into the challenge of building brands that not only survive, but thrive over time. In a world where people’s attention is fleeting and new facts and trends emerge every moment, she provided an insightful analysis of what is essential to ensure a brand is remembered and understood.
The RD Summit 2023 continues this Friday (10) with a diverse program, including renowned speakers such as Martha Gabriel, Monk CoenAmanda Graciano, Fred Bruno, Marcos Piangers, Bruna Ortega, Andr Carvalhal, among others. The last day will also feature CEO Insights, an unprecedented meeting between influential market leaders. Check out the full agenda on the event’s official website.
* Cap photo: Divulgao/RD Summit
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