Action was produced in partnership with the agency DRUID Creative Gaming
Samsung launches the “Skill Level S” campaign, which stars the Galaxy S23 Ultra, with the aim of presenting it as the best option for gamers. The campaign will be shown on open TV, in 45, 30 and 15 second versions, and is also available on Samsung’s social networks, including YouTube, Instagram and TikTok. Names such as Bruno Play Hard, Babi and Nayu from the LOUD team, and Flakes participate in the campaign.
Produced in partnership with the DRUID Creative Gaming agency, the campaign highlights some of the elements present in the Galaxy S23 Ultra such as the Snapdragon 8 Gen 21 processor, the 2x Dynamic AMOLED screen with 120 Hz2 refresh rate and 5,000 mAh3 battery. Together, the components deliver an extraordinary mobile gaming experience, even during extended sessions, thanks to the vapor cooling chamber.
All of these features translate into the “Skill Level S” concept, which is inspired by both the “S” of the Galaxy S23 Ultra and the “S” used in game ratings. In electronic games, the letter “S” is the highest level you can reach within a game when finishing a chapter or the entire story, for example.
“The universe of mobile games is very broad, so one of the main challenges was to think of a way to translate how the Galaxy S23 Ultra is the cell phone that takes the player to the highest level, regardless of their type of game. That’s why we brought influencers in different modalities, in different environments, reaching the S level in the most varied ways”, explains Rodrigo Menezes, senior digital marketing manager in the Consumer Electronics division of Samsung Brazil.
“We found the perfect union between this gaming insight and the high performance of the S23, and we bet on a fun narrative, full of details and effects to capture the attention of this audience”, comments Rafael Hessel, general creative director at DRUID Creative Gaming.
