Campaign focused on digital presents L’eau de Lily Soleil
Boticrio developed a campaign focused on digital, with the theme Find Your Sun, an invitation for every woman to look for her best version with the freshness that the launch of L’eau de Lily Soleil conveys.
The campaign features a film, created and executed by AlmapBBDO, which is titled “Encontros”, also referring to the meeting of the sea breeze with the sunrise. This narrative aims to provoke the woman Lily to see every dawn as a new opportunity to be who she is, reinforce her choices and star in her best version.
With an eye on digital and the consumer, the film will be broadcast exclusively on the brand’s main channels. To complement the campaign and reinforce the communication of the new product, Boticário invited Gabriela Salles, Rica de Marr, an admitted Lily Lover. Furthermore, he is part of a movement on both Instagram and TikTok, alongside a squad, which includes names such as Rica de Marr, Agatha Braga, Tassiane Cruz, Helen Augusto, Gui Takahashi, Jana Rosa, Andr (@falindomasbemcuidado), Joyce Kitamura and Dbora Rocha.
