The ‘Made in Brazil’ project, an initiative by MIBR it’s yes Naturewhich made it possible to create the organization’s first inclusive League of Legends (LOL) team, will have its story told in a series, with episodes published weekly on the MIBR YouTube channel.
The web series, divided into four episodes, presents the behind-the-scenes of the project, tells the story of the five young members of the team, their journeys, teams and the entire process of creating and developing the team. Furthermore, the documentary shows behind the scenes of the sport, a way of presenting to the public a new look at how a health organization works. e-sportsfrom structure, preparation and competitiveness.
Natura’s presence in the universe of e-sports allows the generation of genuine dialogues and connections based on two of our main pillars: diversity and well-being. As a beauty company, we want to be a platform for change in relation to diversity and inclusion, which are so fundamental in the scenario, but at the same time instigate how self-care becomes a key part of a better relationship with ourselves, in different spheres, also in this space, commented Denise Coutinho, Director of Marketing and Communications at Natura in Brazil.
In the world of electronic sports, it is essential to uncover the layers that go beyond the brilliant prizes and lucrative sponsorships, which capture the attention of millions of children, teenagers, young people and adults around the world. Behind the “glamour”, there is an often dark and challenging reality, where a routine full of stress, excesses and neglect of the players’ physical and mental health prevails.
Currently, the teaminclusive of MIBR selected to represent the organization in League of Legends, has Valentina (Valuxitax)Elisa (Lisashow), Ana Julia (Cuteness), Bia (Muph) e Ayla.
Nature and MIBR
The partnership between Natura and MIBR emerged in July this year, with the brand’s objective strengthen its presence in the community of e-sports. The duo sought to show that “the game for everyone, and thus, the projects were born. ‘Made in Brazil’, which discovers the newest talents in League of Legends, the maximum representation of the co-creation pillar between Natura and MIBR.
In addition to supporting MIBR’s inclusive team, Natura is an ambassador for WIBR (Women in Brazil), a platform for talents who identify with the female gender and want to work with games.
The first episode of the web series is now available, check it out.
*With information from MKT Esportivo.
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