Campaign embraces the cause in partnership with the Free Free institute and the NGO Cruzando Histrias
eQlibri launches a campaign to combat violence against women, reinforcing the pillars of freedom and acceptance as part of its positioning. The objective of communication is to amplify the message regarding the topic so that women are listened to without judgment and welcomed through support, attention and care.
For the action, the brand has a partnership with the Free Free Institute, by Yasmine Sterea, a social organization that helps on several fronts for women who are at different moments in life, and the NGO Cruzando Hisrias, which focuses on career guidance and psychological support for women in vulnerable situations.
The campaign also includes a film, produced by the agency SA365, starring psychoanalyst Manuela Xavier and singer and digital influencer, MC Lianna, which will be broadcast on media channels by the brand.
“eQlibri’s desire with this campaign is to reach as many women as possible, promoting gender equality, awareness and deconstruction of structures of oppression,” comments Ana Carolina Castanhe, eQlibri’s marketing manager.
Among the initiatives, eQlibri will also gain new packaging, marketed with the phrase Taste of Freedom eQlibri supports the fight against violence against women, which will carry a QR Code that, when accessed, directs to the website of the NGO Cruzando Hisrias, through which women from throughout Brazil, you can schedule a free session for psychological support and/or career guidance.
As a means of amplifying its actions, the brand will partner with the podcast “Bom Dia, Obvious”, a hit with female audiences, presented by Marcela Ceribelli. There will be two special episodes on the topic, in order to raise awareness and debate in different universes.
