The strategic partnership between aunica Interactive Marketing and Resulticks, brokered by NextGen, aims to provide end-to-end services and solutions that focus on personalized customer experiences, leveraging real-time data to enhance audience engagement and activate strategies omnichannel to increase revenue and optimize operational processes.
Ricardo R. Junior, CIO at aunica, emphasizes the importance of data analysis in digital marketing. It sees Resulticks’ data-driven, Artificial Intelligence-powered solution as a significant addition to its data-driven, results-focused consulting capabilities for its clients.
J Prabhu Ramkumar, co-founder of NextGen, expresses satisfaction with the role played in forming this strategic alliance. He believes that integrating aunica’s digital marketing expertise with Resulticks’ advanced engagement solutions will enable brands to measure and document customer engagement success, anticipate the best offers and optimize content to drive incremental revenue.
Redickaa Subrammanian, co-founder and CEO of Resulticks, in turn, is excited about entering the Brazilian market alongside aunica. She believes Resulticks’ capabilities will enable her to uniquely connect customer experiences, deliver personalized content, and efficiently orchestrate omnichannel engagement at scale. Both companies share a commitment to optimizing the experiences of individual audience members throughout the entire customer lifecycle.
The main focus of this new partnership will be to serve the Brazilian market in several industries, with special emphasis on sectors such as banking, retail, insurance, financial services, consumer goods (CPG), travel and hospitality.
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