The activation, which will take place in Rio de Janeiro and São Paulo, will be attended by digital influencers
Dove announced the launch of a campaign that aims to reinforce the benefits of the neutral pH of the brand’s bar soap.
The activation will take place between the 10th and 12th of November and will be attended by influencers Letticia Munniz, Rizia Cerqueira and Marcela McGowan.
The initiative will carry out pH tests at some strategic points of sale, alongside experts on the subject, who will interact with the public to show the importance of a neutral soap in daily care.
“During the summer, people are very concerned about the skin on their face, but it is important to remember that the skin on the entire body also needs attention. A pH of 7 is considered neutral and this is precisely what, unlike common soaps, we offer with our Dove bar soap, which guarantees a much softer and gentler cleansing, for healthier and well-cared for skin”, said Andreza Graner, Soap Marketing Director at Unilever.
This Friday (10), the demonstration will be held at Farmácia Venncio de Copacabana with the presence of Rizia Cerqueira. In So Paulo, the test takes place at Po de Acar do Morumbi with the presence of Letticia Munniz, on Saturday (11), and, on Sunday, at Drogaria So Paulo da Paulista, with Marcela McGowan.
In addition to in-person activation, the campaign also takes place digitally with names like Alexandra Gurgel, Dandara Pagu, Marina Cristofani and more.