The activation titled Carmed Club will be available at Bourbon Shopping until November 25th
Cimed announced the opening of the Carmed Club, an interactive space with a series of experiences and giveaways from the pharmaceutical company’s lip balm, Carmed.
The activation, located at Bourbon Shopping, in So Paulo, will start this Saturday (11) and will be available until November 25th for free.
The place will have a circuit of three environments, the first being an Instagrammable space, the second dedicated to claw machines for fishing for products and gifts and the last dedicated to a workshop for customizing bracelets and other items using props made to Carmed.
The Carmed brand has gained a true legion of fans, especially after the partnership with Fini and the BFF collab with Larissa Manoela and Masa. Therefore, the idea is to create a series of actions that provide interaction with this audience, expanding contact beyond the use of the product and content on social networks, explained Karla Felmanas, VP of Cimed.
Furthermore, the public who attends the Carmed Club will receive a passport that will be stamped at the end of the experience. The idea is for fans to keep the gift to access other brand actions that will take place over the next year.
