The event was held just a few days before the debut of the first So Paulo Junior Women’s Football Cup
Penalty and the São Paulo Football Federation launched a campaign that aims to encourage the practice of women’s football, entitled “What foot does your daughter kick with?”.
In the film, produced by Seu Menino Filmes, some parents were asked which way their children kicked the soccer ball and the answer came almost immediately, but when the question was about their daughter, the answer was delayed and, in some cases , uncertain.
Throughout the video, the action tells stories of parents who taught their daughters to play football, followed by the message “for more mothers and fathers to encourage their daughters and for more girls to kick a ball”.
“The idea is to create a healthy provocation, to encourage people to encourage their daughters, sisters, cousins, nieces to kick a ball. Football for children is fun, and everyone can and should play together, play ball in the street, in the square, on the beach” , said Ana Lorena Marche, director of Women’s Football at the FPF.
The action was carried out just a few days before the debut of the first São Paulo Junior Women’s Football Cup, sponsored by Penalty, which will take place between December 4th and 17th and bring together 16 teams. The brand will be present at the championship with inserts in backdrops and advertising boards, in addition to providing the official ball and referee uniform.
“Men’s football is very strong in the country, however, when it comes to girls playing football, many obstacles are still encountered. There is prejudice, fear and lack of encouragement. With the video and the other actions we have taken, our objective is to break these barriers and show that women should be encouraged to play football”, added Bruno Martins, marketing coordinator at Penalty.
