Group seeks to identify, develop and incorporate AI capabilities into its products
Stagwell announces an exclusive partnership with Google Cloud and SADA, a Google Cloud partner, to develop generative AI, bringing new marketing solutions.
Through this collaboration, Stagwell seeks to build AI-based tools for marketers with development support from Google Cloud and increase the group’s ability to identify, develop and embed AI capabilities across all of its products.
Stagwell will leverage Google Cloud AI generation solutions, including Vertex AI, Duet AI and other tools to create new solutions, initially covering areas such as: accelerating campaigns through public relations tools, new solutions for better digital experiences consumer, reduce time conducting market research and obtain deeper analyzes and insights.
“Partnering with Google Cloud is an opportunity to strengthen our offering and engage with some of the best technology professionals as we build, test, and scale our AI-powered products. This partnership brings market-changing technology to our customer partners faster than ever before.” than ever before,” said Mark Penn, president and CEO of Stagwell.
“Through Stagwell’s collaboration with Google Cloud, brands can gain competitive access to solutions involving artificial intelligence, accelerating the development of customer-centric marketing campaigns with enhanced data analytics and automation,” said Caroline Yap, managing director, Google Cloud’s global AI business.
(Credit: Photo by Mohamed Nohassi on Unsplash)
