Campaign was signed by Lew’Lara\TBWA
Banco do Brasil returns to the media with a campaign focused on the flexibility that the Ourocard card promises to deliver, allowing the choice of the benefit that best fits each customer’s demand.
Under the concept “Ourocard.Escolha. Change. Use.”, the communication signed by Lew’Lara\TBWA premiered last Sunday (12) and will feature 30 and 15 second versions for open and closed TV, in addition to external media, digital and merchandising actions.
“In the fast pace of life we live in today, flexibility and power of choice are watchwords, in all areas of life. And when it comes to finance, it cannot be any different. Therefore, Banco do Brasil reinforces the power of choice that the Ourocard card can provide. The customer is the one who chooses the benefits they want to earn, from cashback, investback or points to exchange. And, if they change their mind, they can change the benefit whenever they need”, explains Paula Sayo, director of marketing and communications from Banco do Brasil.
“Being able to choose and change every month is the benefit of your Ourocard is incredible. But more than that. freedom and flexibility. And we tell this in the campaign in a light, fun way and with a lot of movement”, say Jailma Ribeiro and Guilherme Branco, creative directors associates of Lew’Lara\TBWA.
