Brand seeks to reinforce eco-efficient differences in household appliances for the season
Panasonic presents its Black Friday campaign “The dream product concept has been successfully updated”. With an increasingly conscious and demanding consumer, the brand dedicated its efforts to presenting the differences in efficiency, design and innovation of its appliance category.
The focus of the campaign is to strengthen the relationship with the consumer. To this end, the brand provided an exclusive page, where people can register and receive information about offers in advance, as well as access to exclusive and specific conditions.
“This year’s campaign offers a portfolio of products with discounts of up to 50% on the brand’s official online store in addition to focusing on the benefits delivered to the consumer. We at Panasonic prioritize design, reinforce our commitment to innovation and sustainability by encouraging that consumers consider not only the price, but the benefits that products can offer, such as savings on electricity and water bills over time”, says Gisele Meira, head of E-commerce at Panasonic do Brasil.
For the 2023 edition, Panasonic promises a team dedicated to customer service across multiple channels. “The guarantee of an exceptional experience throughout the entire shopping journey, from searching for the desired product, to the moment of purchasing decision, and until delivery to the consumer’s home, is a fundamental differentiator for the success of Black Friday”, he concludes. Gisele.
Panasonic’s campaign focuses on consumers’ digital journey, relying on social and programmatic media, influencer squads to generate user generated content, search engines, remarketing media and discount coupons.
