Considered one of the most valuable football clubs in the world, Real Madrid leads the ranking of the teams that earn the most from social networks. With more than 145 million followers, the team has a considerable source of income from its fans. Each sponsored post made on Instagram yields approximately 1.35 million (R$ 7.5 million) to the club’s coffers.
Second on the billing list, the Barcelona profits 1.139 million per post (R$ 6.27 million). Even with Neymar’s departure, the PSG continues to be an international fever. Occupying third place, the French club has 66.5 million followers and pockets 617 thousand per post (R$3.4 million).
Premier League rivals complete the top 5, with Manchester United (581 thousand) and Manchester City ( 441 mil).
Traditional franchises NBA The Golden State Warriors and Los Angeles Lakers also appear on the list, occupying 9th and 10th place, respectively.
Check out the list of the 10 clubs that earn the most from social media:
1- Real Madrid: R$7.5 million
2- Barcelona: R$6.27 million
3- PSG: R$ 3,4 milhes
4- Manchester United: R$ 3,2 milhes
5- Manchester City: R$ 2,43 milhes
6- Liverpool: R$ 2,18 milhes
7- Chelsea: R$2.08 million
8- Bayern Munich: R$ 2.05 million
9- Golden State Warriors: R$ 1,63 milho
10- Los Angeles Lakers: R$ 1.18 million
Real Madrid and sponsors
Consequently, good numbers attract sponsors. Therefore, Real Madrid has large sponsorship revenues. Currently, the club has the record for the largest sponsorship contract ever signed by a football club, where it receives 70 million euros (R$363.2 million) annually from Emirateswith a contract until 2026.
In addition to Emirates, the team has adidas, which is also a major commercial partner. The current agreement with the brand is valid until 2027/2028 and yields around 115 million (R$ 607 million) per season. The value includes payments, supply of sporting equipment and investment in marketing.
In total, the men’s professional team has 29 official sponsors, divided into main, global and regional sponsors. Other partner brands are: BMW, AdobeCisco and Softtek, among others.
In the 2021/22 season, Real Madrid received around 231 million (R$ 1.2 billion) in sponsorship and licensing revenue. The expectation for 2022/23 was that total marketing revenues would reach 339 million (R$ 1.8 billion).
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