Ao is part of the Modo Eisen campaign
Eisenbahn is the official sponsor of Paul McCartney’s tour in Brazil. The sponsorship of an unprecedented international event for the brand, and comes in line with the proprietary campaign “Modo Eisen”, which encourages people to value time more, pay attention to details and live at 1x speed.
The Got Back Tour 2023 passes through the cities of So Paulo, Rio de Janeiro, Brasilia, Belo Horizonte and Curitiba. And to watch this performance, Eisenbahn encourages people to try Eisen Mode and not use their cell phone during the performance.
Living in Eisen Mode is paying attention to the particularities and enjoying the present in every moment of everyday life, creating good memories with a quality beer. Therefore, we hope that our message encourages people to have a different and much more engaging experience than a show of the unquestionable quality of an eternal Beatle, comments Anna Luisa Dafico, the brand’s senior marketing manager.
This is a historic tour. We closed the year with one of the greatest artists in international music, a reference for everyone who works in the segment. We seek to have brands with us on this turn that have synergy with the project and our way of thinking. We want everyone to enjoy every moment of Paul McCartney’s shows, reinforces Luiz Guilherme Niemeyer, partner at Bonus Track.
The Got Back Tour is carried out by Bonus Track in partnership with 30E, and presented in Brazil by Banco BRB. The tour in the country is officially sponsored by Eisenbahn beer.