The Coca-Cola Illuminated Caravan in partnership with Volkswagen features sustainable actions, scenography and exclusively female driving.
The Illuminated Caravan ofCoca Cola It is already among us. The company’s traditional action for the Christmas season has a 58-day operation, passing through 70 Brazilian cities and 38 stops at partner points of sale.
With five trucks representing Christmas messages and moments of Coca-Cola consumption, the traveling attraction features Instagrammable environments, illusionism, two scenography spaces, one of which is Santa and Mrs. Claus’ house, and even activations withartificial intelligence.
The company’s ESG agenda is also present in Caravan. This year, the use of solar energy panels, carbon offsetting and the use of recyclable materials in trucks are highlighted. Another important topic is truck driving, which will be done exclusively by women.
The caravan continues the campaign Awaken the Santa Claus in youchosen by the company this year to convey the message that everyone has the power to rescue and strengthen the magic of Christmas, awakening kindness among people.
The Illuminated Caravan is a very representative action. Through it we are able to get closer to people in the different places where we operate. In this way, the message of positivity and the Christmas spirit become increasingly stronger. Everyone is invited to feel the magic of our Christmas caravan, comments Luciano S, Experience & Prestige Accounts manager at Coca-Cola FEMSA Brasil.
Although the initiative is a tradition only for Coca-Cola, this does not prevent it from receiving a helping hand, after all, the Christmas spirit is about spreading kindness and solidarity. In this sense, the action is being made possible in conjunction with a long-time partner of the brand:Volkswagen Chimneys from them.
The partnership between Volkswagen Caminhes e nibus and Coca-Cola FEMSA Brasil in the recent. The manufacturer was one of the first customers to purchase e-Delivery, a 100% electric VW truck. And we are happy to now be able to participate in such a special event. The VW Meteor trucks, with all their robustness, are ideal for crossing the seven Brazilian states, declared Ricardo Alouche, vice-president of Sales, Marketing and After-Sales at Volkswagen Caminhões e nibus.
With the trucks equipped, all that remains is to discover the places where they are spreading Christmas charm. Check out the complete schedule of the Coca-Cola Christmas Caravan throughout Brazil below:
10/29 – Passo Fundo
10/30 – Santa Maria
10/31 – Pellets
01/11 – Canoes, Cachoeirinha and Gravata
03/11 – Farroupilha and Caxias do Sul
04/11 – Gramado and Canela
05/11 – Esteio, Sapucaia do Sul, Novo Hamburgo and So Leopoldo
06/11 – Porto Alegre
07/11 – Cricima and Tubaro
08/11 – So Jos e Florianpolis
09/11 – Antonio Carlos and Biguau
10/11 – Shop at Balnerio Cambori
11/11 – Blumenau
12/11 – Joinville
11/14 – So Bernardo do Campo, Santo Andr and So Caetano do Sul
15/11 – Osasco and Guarulhos
11/16 – Mogi das Cruzes
11/17 – So Jos dos Campos
11/18 – Cosmpolis and Americana
11/19 – Indaiatuba
20/11 – Summer
11/21- Campinas
22/11 – Jundia
23, 24 and 25/11 – So Paulo
05/12 – Cubato and Praia Grande
06/12 – So Vicente and Santos
08/12 – Bauru
09/12 – Marlia
10/12 – With Jos to Rio Preto
11/12 – Aaratuba
12/12 – Regent Feij and Presidente Prudente
27/11 – Divinpolis
11/28 – Betim and Contagem
11/29 – Belo Horizonte
11/30 – Itabirito
01/12 – Juiz de Fora
02/12 – Terespolis e Petrpolis
03/12 – Porto Real and Volta Redonda
Mato Grosso do Sul
14/12 – Campo Grande
15/12 – Dourados
12/17 – Foz do Iguau
12/18 – Cascavel
19/12 – Maring
12/20 – Camb and Londrina
12/22 – Ponta Grossa
23/12 – Curitiba
With so many destinations, it’s a good idea to take note of the location closest to you and prepare to greet Santa Claus and the entire caravan team to celebrate the Christmas spirit with a Coca-Cola toast.
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