Media Group plans courses tailored to the profile of professionals
The lack of training courses is indicated by 59.3% of the 437 professionals interviewed by the So Paulo Media Group and Kantar Ibope Media in the online survey What is this media?. Strategic knowledge (87%), technical training (81%), data understanding (69%), performance (62%), business understanding (50%), growth (35%) and mastery of social tools (28% ) are the skills considered most important for working in the area.
The development of these skills still depends on prepared managers (45.2%), incentives to attract and retain talent (45.1%), consistent career plans (36.4%), financial improvements and benefits (24.6%) . The result of the survey will form the basis for new initiatives by the Media Group (GM) to promote qualification opportunities tailored to the profile of the Brazilian media professional.
The research showed a point about which we already had awareness: that the market felt a lack of technical specialization courses that are complete, without the exclusive view of one platform or another, addressing all topics in an agnostic and free way, and this starts to will be observed more closely by the Media Group Education Committee, says Aline Moda, who is part of the GM Education Committee.
Promoting the recycling of technical knowledge already in place in the activity is also part of the plan. Promoting and empowering the media market is one of Kantar Ibope Media’s pillars of action. In this sense, supporting the São Paulo Media Group in carrying out this national research places clear parameters on the gaps in the development of professionals, creating the basis for a sector increasingly prepared for current and future challenges, says Adriana Favaro, development director of Kantar Ibope Media.
Read the full article in the printed edition of November 13th
