Agency hires head of business and impact and head of transformation and integration
Fbiz strengthens its business area. Cris Pereira Heal, formerly of iD\TBWA, Wieden+Kennedy and FCB Brasil, joins the agency as head of business and impact, with extensive experience in service, team management and actions for clients focused on ESG. Lara Magalhes takes over as head of transformation and integration, a newly created area at Fbiz.
Heading the Business and Impact area, Cris Pereira brings expertise, vision and new perspectives to deepen the interface with our clients. In parallel, the creation of the Transformation and Integration area, under the leadership of Lara Magalhes, who has been at Fbiz for 10 years, reinforces our leading role in adopting innovation from platforms”, says Paulo Loeb, CEO of Fbiz.