Company seeks to reinforce local pride
LATAM has just revealed its communication strategy for Black Friday 2023. Seeking to reinforce local pride, the company will use visual communication and language typical of Brazilian retail – such as street markets, supermarkets and sound cars – to publicize its prices and offers for air tickets.
The 360 media creation and strategy are signed by Graphene by IPG, a structure that exclusively serves LATAM and which in Brazil includes the agencies WMcCann and MRM Brasil.
LATAM wants more Brazilians to be able to fly and, recently, a very typical element of our popular culture gained strength on social media. Therefore, we decided to communicate the next Black Friday with this face and personality. For the first time, the lowest air ticket prices will be announced with the same language that all of us Brazilians grew up seeing in supermarkets, street markets, sound cars and the most popular street shops, explains Gregrio Meireles, head of digital at LATAM Brazil.
In addition to advertising the campaign on its official online channels, LATAM’s digital strategy also includes artist and content creator Filipe Grimaldi. The company will also be present with its Black Friday 2023 in public places to reach as many Brazilians as possible.
