A Penalty it’s at São Paulo Football Federation (FPF) released a video to encourage women’s football. Entitled ‘What foot does your daughter kick?’, the campaign was designed to generate reflection on the topic.
On the streets of So Paulo (SP), some parents were asked which way their son kicked the soccer ball, and the answer came almost immediately. But when asked which parent kicked the daughter, the answer was slow, and sometimes uncertain.
Throughout the video, reports of parents who taught their daughters to play football were shown, followed by the message For more mothers and fathers to encourage their daughters and for more girls kicking a ball.
The idea is to create a healthy provocation, to encourage people to encourage their daughters, sisters, cousins, nieces to kick a ball. Football for children is fun, and everyone can and should play together, play ball in the street, in the square, on the beach, said Ana Lorena Marche, director of Women’s Football at the FPF.
For a long time, the idea of women playing football was something that was highly questioned and difficult to accept, and despite the great evolution of women’s football and incentive actions, there are still many impasses. In stories of great football players, we see that the majority received support from their parents and family, but this is not the reality for all.
Many girls have the talent and conditions to play, but without their parents’ support, they are unable to practice the sport. Therefore, playing football for girls should be seen as fun, like any other sport and like men’s sports. The Women’s Cup is a milestone in the evolution of women’s football.
The action was carried out just a few days before the debut of the first São Paulo Junior Women’s Football Cup, which will take place between December 4th and 17th and bring together 16 teams. As is already the case in the men’s category, Penalty will also be a sponsor of the first edition of the Women’s Cup, with inserts in backdrops and advertising boards, in addition to providing the official ball and referee uniform.
Men’s football is very strong in the country, however, when it comes to girls playing football, many obstacles are still encountered. There is prejudice, fear and lack of encouragement. With the video and the other actions we have taken, our objective is to break down these barriers and show that women should indeed be encouraged to play football, added Bruno Martins, Marketing Coordinator at Penalty.
A partner of the FPF since 2015, Penalty also supports the women’s football tournaments held by the federation, providing sporting materials that are used during the events. Check out the campaign video ‘What foot does your daughter kick?’.
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