Company enters the influencer marketing market with new proposal
TalentTech Ollo announces the launch of its first spin-off, Social Talent.
Ollo seeks to bring its expertise in talent hyper-curation to the content creator market, generating bridges and connections between brands and social talents, creators who focus on creative quality and content production. Thus, the group’s new company aims to deliver a match between brands and creators.
“We identified that these points are crucial in developing an efficient campaign. Therefore, we will not only look at the number of followers of a talent, but also and, mainly, at that talent’s ability to create content and engage with its base and In other words, we want to bring Ollo’s widely tested methodology of humanized hyper-curation to this segment”, points out Karina Rehavia, founder and CEO of Ollo.
“We are starting from the premise that every person who is a creator is an influencer, but not every person who is an influencer is a creator. This is the mantra that sets the tone of our work. We understand that there is a difference between the person who creates content and the person who is a digital influencer and that, in the end, the creator is the one who focuses on producing and planning more creative, inspiring and engaging materials. And this makes all the difference up front, in engagement with audiences and communities”, concludes Alexandre Manisck, who leads the Social Talent operation.
