Viviane De La Higuera worked for agencies such as TracyLocke, Red Door, Attach Live and Lew’Lara\TBWA
Innova AATB announced, this Tuesday (14), the arrival of Viviane De La Higuera as accounts director. With more than two decades of experience in the sector, the executive has a history of managing customer communications, including brands such as Seara, Burger King, Ambev, Nestl and Samsung, among others.
Viviane also has experience leading large-scale events, promotional campaigns, activations, conventions, incentive and relationship programs, demonstrating her ability to create comprehensive and impactful strategies.
Before joining Innova AATB, Viviane accumulated experience at agencies such as TracyLocke, Red Door, Attach Live and Lew’Lara\TBWA. Furthermore, she recently had experience in Dasa’s marketing department.
“Innova AATB is an agency with a modern and innovative vision of communication, which is always looking for new ways to bring experience in connecting brands and consumers”, said the new account director.
