The space was developed by the Cuco agency and will be opened on the Black Consciousness holiday, on November 20th.
While practicing physical activities in Ibirapuera Park or simply strolling, the public will be able to check out a unique initiative from Isdin, a dermocosmetics brand from Barcelona. The company opens the first pop-up store in the park that is São Paulo’s postcard. The store will operate for one month, from November 20th to December 20th.
The space will feature a wide range of skin care products, including sunscreens, the Acniben cleaning line and the premium facial care Isdinceutics, as well as free yoga classes with Nathalia Morgana, on Saturdays.
To participate in classes, simply register on the Love Isdin platform. There will be 30 spaces per week, always on Saturdays, at 10am. The pop-up store is located inside Parque Ibirapuera near the go-kart area and opening hours will be from 7am to 7pm, Monday to Friday, and from 9am to 9pm on Saturdays and Sundays.
The project is part of the brand’s summer campaign. The space was developed by the Cuco agency.
