The Burger King on Avenida Paulista is themed and full of interactive activities based on the Round 6: The Challenge program.
After the success of the experiment Stranger Things in 2022, orBurger King is back in a new partnership withNetflix. This time, the collaboration is inspired by one of the next titles in the service catalogue. streamingthe new reality show “Round 6: The Challenge”, based on the global phenomenon Round 6.
Fans of the series and BK lovers from all over Brazil can now enjoy the Whopper Round 6 sandwich, the Batatinha 1 2 3 and the Sundae Gude, purchasing them separately or in combos presented in collectible packaging that imitates the Round guards’ masks. 6, but these are only available for orders placed in physical stores.
In addition, Burger King transformed the unit located at the intersection of Av. Brigadeiro Luis Antonio andPaulista Avenue, in So Paulo, in a true gamified arena. Visitors can take a chance on the Dalgona cookie challenge or try to get a franchise prize from the claw machine, an unprecedented challenge created especially for the reality show, which premieres on November 22nd on Netflix.
Check out the video presentation of the restaurant themed on Avenida Paulista below:
BK units in other cities, such as Campinas, Recife and Rio de Janeiro, also received a special atmosphere.
And the news doesn’t stop! As the program will give the winner a prize of 4.56 million dollars (not much, right? *laughs ironically*), BK is launching an unprecedented promotion, considered the biggest in the history of the chain’s loyalty program. fast food. Consumers will compete for 4.56 million points at Clube BK.
From November 21st, customers across the country will be able to participate in the promotion with each purchase of a BK Round 6 combo. Furthermore, it will be possible to redeem a lucky number for 100 points at the BK Club, increasing the chances of participating in the promotion.
The BK Round 6 combos offer several ways of assembly, combining the products mentioned above. Additionally, some items invite consumers to take part in themed challenges.
Discover the new limited edition products:
- Whopper Round 6: the new sandwich brings the flavor of South Korean barbecue to BK’s classic burger. The Whopper Round 6 combines the chain’s exclusive grilled meat with the sweet and sour Bulgogi sauce, traditional in barbecues in the Asian country. The packaging features geometric shapes that refer to the game’s iconic business card.
- Potatoes 1 2 3: the potatoes arrive in circle, square and triangle shapes, imitating the guards’ masks from Round 6. The packaging contains a QR Code that directs you to a game in the Burger King app. By participating, you can win discount coupons or two more portions of small potatoes.
- Gude Sundae: the new dessert made up of vanilla ice cream, syrup with strawberry pieces, crunchy chocolate-flavored balls (a reference to the marbles game from Round 6) and a decorated biju cone, in reference to the Dalgona cookie challenge. A proposed challenge: an odd or even competition, in which the loser wins the balls from his friend’s sundae. Furthermore, Dalgona’s challenge is: who can highlight the perfect shape first?
Get ready for a fun experience (and a little different from the usual) with this new partnership.
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