With the confirmation of the next edition of the World Festival of Creativity On the 19th, 20th and 21st of April 2024, in So Paulo (SP), the World Creativity Organization announces the choice of DKS Eventos as its new advertising agency. live marketing.
DKS Eventos, with almost two decades of experience in the market, was selected for the partnership based on its extensive experience in production, planning and operational intelligence in large events. Among the events highlighted in its portfolio are the LGBTQIAPN+ Parade, New Year’s Eve in Paulista, the São Paulo Carnival, Virada Cultural and The Town Festival, as well as brand activations and experiences for renowned clients in the education market, such as Grupo nima , Faber-Castell and Pravaler.
With the World Festival of Creativity, we will be able to apply all our know-how in delivering unforgettable experiences for people and the most valuable and innovative brands on the marketsays Daniel Klein, founder and CEO of DKS.
The agency also has a proprietary content area, being the creator of the Reconhea SP platform, of creative tourist destinations in the city of So Paulo.
Our purpose has always been the search for originality and excellence in our actionssays Thiago Dantas, partner and director of New Business at the agency.
Lucas Foster, creator of the World Festival of Creativity, expressed enthusiasm about the partnership, highlighting that the event is the centerpiece of the world’s largest collaborative creativity festival, World Creativity Day. He highlights that the event was created to attract participants from different areas, such as design, technology, music, cinema, media, entrepreneurship, innovation and sustainability to the effervescent city of São Paulo, one of the main centers of the global creative economy.
The World Festival of Creativity was born in 2022, and had the support of Globo and Agencia California, a leader in live marketing in the Northeast region, as the official agency for delivering its first edition, in Salvador (BA). Now, DKS Eventos assumes the role of official agency for the delivery of the next editions, in São Paulo.
The World Festival of Creativity chose São Paulo as the host city to insert Brazil into the world circuit of innovation festivals over the next five years. Therefore, we chose an agency capable of meeting our purpose and that had know-how to produce large simultaneous events in the city with the quality and consistency that the market demands. No one is better than DKS to deliver the result for this format in the largest city in Latin America, explains Foster, director general of the World Creativity Organization.
* Cover photo: Divulgao/World Festival of Creativity
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