Emotional Bravecto commercial wins trophy at London International Awards

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The commercial Protector Brother of bravery, the only flea and tick protection product on the market for up to twelve weeks, won the bronze trophy at the London International Awards (LIA), one of the largest and most respected marketing and creativity festivals in the world. The initiative, which is part of the five global events of the WARC Creative 100 Rankings, awarded the pharmaceutical brand MSD Sade Animal in the Pharma and Medical Branded: Veterinary category.

In a competition that had 120 entries, Bravecto’s commercial stood out among the 35 campaigns awarded in the category. The process of evaluating and announcing the winners took place in October, consolidating the commercial as a reference in creative excellence in the sector.

This award shows us that we are on the right path and have the right strategy to reach our audience. Our communication in Latin America shows that the pet is part of our family, and for our family we always give the best, linking it with the Bravecto brand and its benefits, celebrates Andressa Reis, leader of the Bravecto LATAM team.

The commercial Protector Brother tells the exciting story of Andr, a little boy of approximately 10 years old with autism, who finds a new four-legged friend in the dog Malu. After adopting the stray dog, André’s family protects everyone around them, including the environment, thanks to Bravecto. The narrative highlights not only the benefits of the product, but mainly the positive transformation that Malu’s adoption brought to the lives of Andr and his family, promoting the concept of One Health among animals, people and the environment.

Come and be moved by this beautiful story! Watch the full film below.