Ao was created by Jotacom
With the aim of promoting the launch of the first mobile game in the Warcraft series in Latin America, Activision Blizzard called Brazilian influencer Rodrigo Goes, to come face to face in the ring with one of Mexico’s legendary masked luchadores, Ciberntico, thus launching the action “Prepare for Chaos.”
The digital strategy, developed by the Jotacom agency, created a narrative in which Rodrigo Goes made one of his classic analyzes of the fighter’s physique. The final film of the action, published on the Brazil and Latam networks of Warcraft Rumble, told the entire journey of the fight in a mockumentary format, relying on humor as a great point of connection with the audience, something super aligned with the identity of the game in general. yes.
“From the beginning, our idea was to do something out of the box to promote a game that has chaos in its DNA, like Warcraft Rumble. And being able to count on two celebrities in their countries to tell this story just made everything even more fun” he commented Aline Tunes, marketing manager at Blizzard Brasil.
