The Corona PR Stunt was carried out by the Faro agency
Corona transformed the Heliport of the B32 building, in Faria Lima, into a bar with a gazebo. Named “Reencontre O Sol”, the PR Stunt action was designed and executed by faro ag.
“Our proposal for this activation together with Corona was to provide a unique moment for people. They escaped the hectic routine of So Paulo and enjoyed an immersive and sensorial journey alongside a cold beer and a privileged view”, said Rafaela Ainsworth, planning specialist at faro ag.
In 2020, faro ag held the ‘Unlock Your Soul’ action, with Vintage Culture and Beck’s in a performance on a crane in front of Ponte Estaiada. The action was trending topics on Twitter and today has more than 11 million views on YouTube. More recently, the agency also held a surprise show with the brand and the DJ at Faria Lima, in a pre-Tomorrowland event.
