The company’s operation increases its share in the point to more than 70%
NEOOH is expanding its presence at Santos Dumont Airport, in Rio de Janeiro. After winning a new bid, the operation now holds more than 70% of all advertising points tendered by Infraero in the Terminal.
The new feature provides media coverage in all areas of Santos Dumont, from the check-in hall to the departure lounges and gates. In addition, crucial strategic spaces, such as flight information system screens and baggage carousels, will have their advertising spaces fully managed by the company.
By adding to existing assets in Santos Dumont and Congonhas, in the capital of São Paulo, NEOOH now offers media opportunities that guarantee full coverage and impact to travelers on the Rio-So Paulo air bridge. “Now, brands can find in NEOOH complete coverage of the journey of travelers who cross the bridge between Rio and São Paulo, the most important, voluminous and strategic route in passenger transport in Brazil. This makes it possible to carry out a series of activations both in departure and destination, ensuring an extremely effective journey in terms of engagement and impact”, highlights Leonardo Chebly, CEO of NEOOH.
In addition to asset management, NEOOH will also carry out updates to screens and equipment in Santos Dumont, including the installation of sequential LED panels on baggage carousels and other large formats in strategic locations. In Congonhas the goal is to further expand its presence in the coming months.
“Airport media allows us to create tailor-made projects to best impact passengers in moments of waiting or holding, such as departure lounges, baggage claim areas and check-in areas. At airports, OOH media can reach the right audience, in the right way and at the right time”, concludes Chebly.
