Campaign seeks to reinforce the brand’s purpose among the public
With the aim of reinforcing its brand purpose among the public, Consrcio Honda launches its new advertising campaign, which will be published on its social channels.
The action’s centerpiece is the launch of “Facilitado”, inspired by Consórcio Honda’s objectives of making life easier for its customers and democratizing mobility by providing the public with access to the brand’s products. The lyrics seek to explain elements of Consórcio Honda, reinforcing the slogan “it’s easy and it works”.
The campaign is aimed at young audiences and has major media partners such as Meta, Tik Tok, Kwai, Spotify, Sua Msica, Google, among others.