Brand presents another partnership with Netflix
Burger King Brasil presents another partnership with Netflix, this time inspired by “Round 6: The Challenge”.
Exclusive and themed products from the new reality show “Round 6: The challenge”, which premieres on November 22nd and is based on the Korean series “Round 6”. The Whopper Round 6 sandwich, the Potato 1 2 3 and the Gude Sundae can be purchased separately or in combos available in collectible packaging that imitates the guards’ masks from “Round 6”.
Burger King even transformed the restaurant at the intersection of Av. Brigadeiro Luis Antonio and Avenida Paulista, in So Paulo, into a gamified arena.
Fans of BK and Korean production will be able to compete for 4.56 million points in the BK Club. The promotion is valid from November 21st and, with each purchase of a BK Round 6 combo, fans will be able to participate in the draw throughout the country. It will also be possible to redeem a lucky number for 100 points at Clube BK.
“After the phenomenon ‘Stranger Things’, once again Burger King and Netflix come together to surprise everyone. Now with the spin-off of one of the most watched series in the history of the streaming service: the reality show ‘Round 6: The Challenge’. With activations designed to entertain our consumers, we will have a 360 experience, with news in stores, BK Round 6 combos and also in-person and app challenges”, says Juliana Cury, vice president of marketing and sales at ZAMP, master franchisee Burger King.
