the clouds, artist will demystify doubts about electric and hybrid cars
GWM premieres this Friday (17) Electrified Questions, Unrolled Answers, a web series with Juliette to answer questions about electrification.
In a creation signed by ASIA, the artist will deal with various themes linked to electric and hybrid cars in a simple and accessible way.
The objective is to show that the subject is easier than it seems. And Juliette is the perfect person. She comes from a family of mechanics, which is why she grew up in a workshop, in addition to having a very simple and direct language, explains Vico Benevides, CCO at the agency.
Five videos were produced based on questions sent by the public to GWM, and answer questions related to maintenance, electric batteries, differences between electric and hybrid cars, among others.
The teaser premieres today (17th) and the episodes will be made available every 15 days, always on Tuesdays on GWM’s networks and on Juliette’s own networks, starting on November 21st.
Electrified cars are conquering the Brazilian market. With this, we realized that a series of doubts began to populate the consumer’s mind. When we had the idea of creating a web series to answer these questions, the first person who came to mind was Juliette. She manages to connect her life story to this new electrified reality and explain the subject in a simple way. The trio Juliette, Haval H6 and Ora 03 arrived to answer the electrified questions of Brazilian consumers. Luiz Guidorzi, marketing director at GWM do Brasil.
This project is another stage in the consolidation of the brand in the country. Juliette takes on the role of spokesperson for GWM, in a digital strategy, taking advantage of its strength and reach in this medium., concludes Srgio Brando, CEO of ASIA.
