Action signed by AlmapBBDO and O2 is the production of the film
‘Amor-Tadela de Todo Po’, the new campaign by Mortadela Ouro Perdigo, presents a love dispute between mortadella and three breads that every Brazilian knows: French, Italian and de forma.
Signed by AlmapBBDO and produced by O2 Filmes, the film covers open TV and pieces for digital media, as well as OOH in So Paulo, Belo Horizonte, Florianpolis, Porto Alegre and Curitiba, in addition to point-of-sale materials.
“We know that most of the consumption of mortadella in Brazil is in sandwich format and this was the insight that led us to work on a campaign that talks about Mortadella as the protagonist within this relationship of love with the feet. All this in a light and well -humorous”, said Fernanda Portugal, director of service at AlmapBBDO.
