Proptech still debuts its first sound signature
QuintoAndar launches its Tempo de QuintoAndar campaign, which encourages people to give new meaning to their moments of waiting and looking at their cell phones, transforming them into pleasurable experiences in the search for the perfect property.
When we talk about a subject as important as people’s homes, we want them to enjoy a light and pleasant journey from the first moment. With this in mind, we launched our first campaign that invites people to use the app, and thus transform breaks and moments of waiting into quality time, explains QuintoAndar’s head of marketing, Felipe Campos.
With the aim of dialoging with people’s daily lives, 10 and 15″ films were produced for TV and 10″ on payTV that portray moments of waiting such as in traffic and breaks when cooking.
The campaign will have strategic activation points that will display the phrase “Estimated transit time for 10 properties on the QuintoAndar app”; in addition to social networks, OOH media and even in breaks on streaming platforms where the initiative shows “A little break in the series gives you the chance to see 15 apartments at QuintoAndar”.
