David, Fbiz, Innova AATB and Rua.Africa were also highlighted
Busy week for both agencies and advertisers. At David, the news came from the creation area, which now has four ECDs. Renata Leoat the agency since 2021, works as a duo with the new hire Marie Julie Gerbauldcoming from AKQA.
J Rogrio Chaves e Fabrcio Pretto were promoted. Together, the four work as ECDs for Toyota, Burger King, Mondelez, Ambev and Coca-Cola, among other clients.
At Fbiz, the area that received reinforcements was business: Cris Pereira Heal, ex-iD\TBWA, Wieden+Kennedy and FCB Brasil, arrives at the agency as head of business and impact, with experience in customer service, team management and actions to ESG-focused clients.
Lara Magalhes takes over as head of transformation and integration, a newly created area at Fbiz.
A Rua.Africabusiness unit of Africa Creative focusing on out-of-home, has new leadership. Its about Rodrigo Rodrigues, former Eletromidia, who took over the COOH chair.
RR, as known in the market, began his career at Banco Ita as a media analyst, was media director at Africa Creative for three years and worked at agencies (including WMcCan, NeogamaBBH and F.biz) and worked with clients such as GM, Banco Santander, Unilever, Mitsubishi and Natura.
Still among agencies, in InnovaAATBwhoever arrived was Viviane De La Higuera, who wants to be an accounts director. With more than two decades of experience in the sector, the executive has a history of managing customer communications, including brands such as Seara, Burger King, Ambev, Nestl and Samsung, among others.
Before joining Innova AATB, Viviane accumulated experience at agencies such as TracyLocke, Red Door, Attach Live and Lew’Lara\TBWA. Furthermore, she recently had experience in Dasa’s marketing department.
VP de marketing da Visa
A Visa announced Carla Mita as vice president of marketing to Brazil. The executive starts to lead the company’s communication projects, including initiatives aimed at customers, among others.
According to the company, the executive seeks to consolidate and expand knowledge regarding exclusive sponsorships, and the advantages offered by the brand to consumers, such as Go with Visaoffer program.
Carla Mita graduated in technology from the Pontifical Catholic University of Rio de Janeiro (PUC-RJ), with a postgraduate degree in business administration.
Heineken
O Grupo Heineken in Brazil announced a change in its workforce. Anna Luisa Dafico leaves Amstel to take on the position of senior marketing manager for the Eisenbahn and Sol brands.
Anna Luisa Dafico was marketing manager at Amstel in Brazil from November 2019 until September this year. The professional has worked for the company for eight years, where she has been in charge of brands such as Itubana and Viva Schin, and led the planning and implementation of all trade marketing activities for the Heineken Brasil brand in Rio de Janeiro, Espírito Santo and Ribeiro Preto.
