The Placar Negocis by Adnews program, a partnership between Adnews and the magazine Scoreboard, premieres this Friday (17th) at 7pm, on YouTube. If in addition to watching sports, you like interesting facts about backstageyou can’t miss this chat.
Aimed at business and sports, the program covers topics mainly related to brands, sponsorship revenue, sports marketing, signings and much more. With presenters Bianca Molina and Bruna Pavanni, Placar Negcios by Adnews airs every Friday, on the official Placar TV channel.
Women are increasingly occupying leadership positions in companies, and with this in mind, the program, despite being open to all styles of guests, prioritizes female spokespeople and wants to seek out more and more women who are leaders. Furthermore, they look for brands that have affection for the sport or that are transitioning towards this view.
The entire team is very passionate about sport, they breathe a lot of sport on a daily basis, so it was created with this mix in mind. As a presenter, despite my advertising training, I always had a strong desire to do and present something in this segment. It was a gift to be able to unite marketing and sport, which I am also passionate about”, said Bruna Pavanni.
This week, guest Roberta Zeiger, head of Marketing at Dream Factory, one of the main business platforms, specialized in live entertainment and which has a well-known sporting DNA. In fact, Dream Factory promotes Dream Toura surfing championship with six stages, which runs along the entire coast of Brazil, this year.
Roberta talked a little about her relationship with sport, highlighted some experiences and, together with the presenters, addressed topics such as the presence of women in sport, relationships with brands, entertainment, events and business.
Placar Negocios by Adnews arises from an old dream of Adnews to do something linked to sport and marketing. Daniel Rosa, CEO of Adnews, had the idea, and his partner Cathy Birle, thought of something focused on women, resulting in two presenters and guests who were mostly women.
“The program is an old project and dream, I always thought about talking about sports and sports marketing. And talking to my partner, Cathy, we thought about doing something different. In this way, we prioritize this more feminine side, with the women’s point of view. Afterwards, Gustavo Leme from Placar liked the idea, and that’s how the program was born”, explained the CEO of Adnews.
Don’t miss the chat with Roberta Zeiger, today, at 7pm on official Placar TV channel!
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