O TikTok has already revealed the finalists for the second edition of the TikTok Ad Awards. The event, which awards agencies, advertisers and third sector entities that stood out in using the platform to achieve their objectives, will have an awards ceremony on December 12th, where the winners in eight categories will be announced.
The award process involved two rounds of evaluation conducted by an independent and diverse external jury, made up of members of the advertising market. In the first stage, three competitors from each category were selected, who advanced to the second stage, in which the winners will be defined. More than 260 cases were signed up, representing 160 advertisers from diverse verticals such as retail, beauty, fashion, finance, automotive, insurance, food, education, small business, media, entertainment and more.
Highlighted are the brands Duolingo, Bis and O Boticrio, as they are finalists in the category Gave everythingwhich chooses the brand that did the best work on the platform during the year.
The TikTok Ad Awards are a great opportunity for advertisers and agencies to have their talents recognized and serve as inspiration for the market. You cases finalists are evaluated taking into account originality, innovation in the communication strategy and the results obtained by the action, in accordance with the brand’s objective. It’s a time to celebrate those who knew how to take advantage of TikTok’s full potential to scale their businesses and embrace the communitycomments Gabriela Comazzetto, general director of TikTok Business in Latin America.
With global offices in cities around the world, TikTok continues to be a leader in inspiring creativity and joy through short videos. The platform has played a fundamental role in the digital marketing strategy of several companies and organizations.
Check out the award categories and finalists below.
Go to For You, dammit (better use of format)
The category recognizes the cases in which a TikTok format was essential to achieve the desired result.
Finalists:
- Dove Brazil | Soko
- McDonald’s | Galeria
- O Boticrio | SoWhat
O som t on (best use of som)
Here are the brands that have made the best use of audio to connect with the community, deliver a message and achieve business results, whether through storytelling, viral audio, songs made for the campaign or even famous licensed songs.
Finalists:
- 99 MOTO | CP+B
- O Boticrio | SoWhat
- Prime Video Sport | VOA
I only saw that it was ad at the end (better work with creator)
The category recognizes the best partnerships between brands and content creators.
Finalists:
- Neutrogena – Hydro Boost Brasil | Wunderman Thompson
- Bubbaloo | David Brazil
- O Boticrio | SoWhat
POV: hitei no TikTok (melhor uso de trends)
The category celebrates brands that knew how to take advantage of the platform’s trends to boost their results.
Finalists:
- Bra
- Burger King | David Brasil
- Duolingo | Jotacom
Partnership of millions (better co-creation with the community)
Award for the brand that best engaged the TikTok community in terms of views, engagement and brand results in an initiative on the platform, whether with a hashtag challengeor with atrendlaunched organically.
Finalists:
- Duolingo | Jotacom
- Globoplay
- O Boticrio | SoWhat
TikTok for everyone (best campaign focusing on DE&I)
The category celebrates the brands that most took Diversity, Equity and Inclusion into account in their initiatives on TikTok, not only in casting of their videos, but also engaging and promoting causes.
Finalists:
- Dove Brazil | Soko
- Gino-Canesten | IPG Mediabrands Brasil
- National Sebrae | Digital Moringa
TikTok works (creativity that converts)
Creativity is the central point of this category, recognizing organic or paid content that used innovative strategies to achieve desired results, such as increased conversions, sales, downloads of appregistrations, registrations, etc.
Finalists:
- 99 MOTO | CP+B
- Creamy Skincare
- Tinder Brazil | Jones
Delivered everything (best @)
Category to reward the brand that did the best overall work on TikTok, combining organic content, ads and co-creation with content creators and the community consistently throughout the year.
Finalists:
- Duolingo | Jotacom
- Bus | David Brazil
- O Boticrio | SoWhat
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