A WMcCann announced last Friday (17) the arrival of Alessandra Sadock as Executive Creative Director (ECD). Known as Ale, the executive will work across the agency’s clients in São Paulo, playing an essential role in leading the entire creative team.
Al, my long-time partner, will contribute a lot with her vision that combines understanding the business, building trusting relationships and a tireless search for the best ideas and execution, comments Dani Ribeiro.
Alessandra Sadock has a solid academic background, with studies in Visual Communication at the School of Fine Arts of the Federal University of Rio de Janeiro (UFRJ) and Typography at the Parsons School of Arts, in New York (USA). With more than 25 years of career, she began her career at DPZ and accumulated experience at renowned agencies such as Young & Rubicam, Ttil, F/Nazca Saatchi & Saatchi, Artplan and Leo Burnett, where she served as Creative Director for four years. . He has led projects for clients such as Mondelz, Samsung, Nivea, Coca-Cola, L’Oral, Claro, Vivo, Tim, Skol, Petrobras, Amil and Unimed.
Throughout her career, the new director achieved important recognition, including Lees at Cannes, a shortlist in Innovation Lions, Effie awards, The One Show, D&AD, El Ojo and stars in the Creation Club. Her experience also extends to her role as a judge at prestigious events, such as Cannes Lions, El Ojo, Jury President at the Wave Festival and the Creation Club.
It is an honor to join WMcCann at this incredible moment for the agency. Let’s together transform each of our clients’ challenges into an opportunity to raise the standard of creativity, delight and bring results, highlights Al Sadock.
Ale Sadock joins Ricardinho Weitsman, ECD of the Rio de Janeiro office, strengthening the agency’s creative leadership. Both will report directly to Chief Creative Officer (CCO) Dani Ribeiro.
*Cape photo: Divulgao/WMcCann
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