Brazilian fans of Stranger Things now you have the chance to dive into the universe of mysteries, friendship and nostalgia with the inauguration of the first store official series in Latin America. A Netflixin partnership with the shopping mall JK Iguatemi, opened the doors of the store in So Paulo (SP) last Tuesday (14), offering visitors an exclusive space of more than 200 m, including the store and a special Instagrammable circuit. But, pay attention! The place will be open for a limited time.
After visiting several cities, such as Los Angeles, New York, Dallas, Chicago, Miami, Paris, Milo and Las Vegas, the Stranger Things store will remain open in the capital of São Paulo until March 2024. With around 150 products, including 50 developed exclusively for Brazil, fans will have the opportunity to purchase clothes, decorative objects, accessories and collectibles inspired by the famous production of streaming.
We are very excited to bring the store pop-up from Stranger Things to São Paulo, the first in Latin America! Brazilian fans are the most passionate in the world and we wanted to transport them straight to the heart of Hawkins, where they will be able to take a little piece of their favorite series home through exclusive products that can’t be found anywhere else, says Greg Lombardo , Global Vice President of Experiences at Netflix.
In addition to the shopping experience, visitors will be able to enjoy an Instagrammable circuit next to the store to ensure good clicks. With four iconic sets from Stranger Things, ranging from the character Joyce’s living room to the laboratory where the portal to the Upside Down is located, the circuit also features four original costumes from the series.
Circuit features iconic scenes from the series. (Photo: Disclosure/Nicolas Calligaro)
Entrance to the circuit costs R$25 per person and includes a tag Exclusive collectible, not available for sale. Tickets can be purchased on the Sympla platform website, where visitors must schedule the day and time for their visit. The age rating of the attraction is 13 years, but minors are welcome if accompanied by a parent or guardian.
Recognized as one of the main shopping malls in Brazil for anticipating trends and promoting innovation and entertainment, JK Iguatemi opened not only the official Stranger Things store in São Paulo, but also recreated some moments from the series for the whole family to enjoy, says Renata Zitune , Media Director at Iguatemi.
Serbian
Pop-up Store de Stranger Things + Circuito Instagramvel
brown at 2024
from Monday to Saturday, from 10am to 10pm; Sundays and holidays, from 2pm to 8pm
Shopping JK Iguatemi | Av. Pres. Juscelino Kubitschek, 2041, 3rd floor, Vila Olmpia So Paulo (SP)
Free entry to the store; for the Instagramvel Circuit, buy your ticket at official event website
* Cover photo: Disclosure/Nicolas Calligaro
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