Campaign has the motto Enjoy First, Buy Later
Under the motto Enjoy First, Buy Later, Magix launches its latest initiative for Black Friday. Created in collaboration with Ampfy, the campaign is based on the idea of ”post-nut clarity”, a concept that has been discussed by psychologists, doctors and even studied by scientists. According to this perspective, after experiencing an orgasm, it is possible to experience a temporary psychological state in which thoughts become more lucid, focused and clear.
The campaign aims to show consumers that it is possible to make conscious purchases and not just driven by Black Friday discounts. With audio production by Vox Haus, the pieces developed by the agency encourage consumers to enjoy the traditional shopping season before making their purchases.
Our campaign for Black Friday is another opportunity to bring concepts of sexuality into everyday life and demystify female pleasure. Post-nut clarity is a feeling of post-pleasure clarity. And since it was communicated, it has always been talked about in association with men. Women also feel pleasure and can take advantage of pre-Black Friday to have fun and buy better, says Marcela Mc Gowan, CEO of Magix.
