Brand launches giftable and promotional limited edition
M&Ms wants to make consumers’ New Year’s Eve even more fun with the ideal product to give as gifts to friends and family. To celebrate the date, anyone who buys R$15.00 worth of any of the brand’s products wins instant prizes and also competes for other instant prizes.
Developed especially for the celebrations, this year’s M&Ms themed packaging features a printed Christmas tree, as well as colorful chocolate confections in the themed colors. The characters Green, Brown and Red are the main protagonists with colors that refer to Christmas festivities.
The idea of M&Ms invites consumers to give gifts to friends and family to make the date even more special. We want to bring M&Ms as a moment of fun, sharing and unity between people, says the head of marketing at Mars Wrigley Brasil, Lenize Oliveira.
