Signed by Hands, the action will take place between the 21st and 29th of November and will feature panels open to the public
Avenue is celebrating its fifth anniversary of operations in the market and, to commemorate this date, it announced an initiative that promises to connect Faria Lima and the world, entitled “Avenue Connection”.
The action, signed by Hands, will take place between the 21st and 29th of November, on Avenida Faria Lima, and the location will temporarily house the Avenue Store. In space, customers will have the opportunity to purchase products at prices equivalent to those practiced in their countries of origin, such as Milka chocolate bars to the iPhone 15 and other items.
To make the purchase, interested parties must be Avenue customers and have a balance in dollars in their bank account. The store is open to the public, and purchases will be made on a first-come, first-served basis.
In this PR Stunt, we identified an impactful approach to generating awareness for the brand, improving its perception and objectively highlighting the advantages that investors enjoy when being brokerage customers”, explained Marcelo Lenhard, CEO of Hands Ag.
In addition to the pop-up store, the space will host a program of panels called Avenue Talks, which will feature the participation of personalities from both the financial and lifestyle sectors, who will focus on discussing the relevance of investing abroad and the importance of having an international account in dollars.
“Our objective with this is to bring Brazilians even closer to the world. We are naturally global in every aspect of our daily lives, from the cell phone we choose to the clothes we wear. And, 5 years ago, this connection extended to the financial universe. Through Avenue, the client has an American account to invest, pay, receive and transfer abroad. Therefore, here at Faria Lima between November 21st and 29th, the world is just an Avenue away”, added Joana Veiga, Marketing Director at Avenue.
