Agency that is part of the Brivia Group will be responsible for the strategy of the brands’ content portals
Heads announced that it won a competition and will be responsible for assisting in the operational strategy of the content portals of the Qualit and Taeq brands, from Grupo Po de Acar.
The strategy created for portals aims to improve organic positioning in Google searches, through SEO, answering questions that people have.
According to Rafa Carmineti, managing director at Heads, the agency sought to look at the complete chain, from mapping expressions used by the public to building content through personalized editorials that correspond to these doubts and needs, in addition to measuring the results obtained from from the experience generated on the sites.
“In a world where customers are more demanding in their relationship with consumption, we help people make better decisions through interaction with relevant content, so that they build trust and have brands as a reference, reducing existing barriers between two ends”, pointed out the managing director of the company, which is part of the Brivia Group.
The platforms developed for the new moment of portals seek a greater connection between the interface experience (UI), content navigation (UX) and the authorial content strategy, generating a better experience within the websites.
“People tend to carry out research to find out before making a purchase. With a strategy focused on SEO, we have the opportunity to reduce spending on paid media and organically increase the visibility of brands, attracting a more qualified audience to our proprietary channels. This is continuous work that demands testing and adjustments according to user behavior and adaptations to new developments that emerge over time. The partnership with Brivia comes to increasingly boost business objectives”, he added Christiane Cruz Citrngulo, director of Marketing and Loyalty at GPA.
